Spitalfields 29/04/2014

Cooking up support for 'Live Below the Line'

Catermasters cooked 900 portions of healthy cous cous salad and made 1,000 wholesome flapjacks at the weekend to help promote a fundraising campaign that requires sponsored participants to live on less than £1 - the globally-recognised poverty line - per day for five days.

The 'Live Below the Line' campaign is the brainchild of development charity, Rugby-based Practical Action, and kicked off yesterday. We travelled to Spitalfields Market in London on Sunday to help promote the campaign by giving away free food bundles to the general public.

Our joint managing director, Nigel Johnson, said: "Nobody wants to survive on £1 per day, but this event shows that it can be done healthily. We hope that by showing the general public what's possible, they will feel inspired to sign up to Practical Action's campaign."

Practical Action communications officer, Gemma Hume, said: "It was great to have the support of Catermasters. This campaign is all about raising awareness of the struggles and issues that some people face on a daily basis."

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